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Performance Reimagined

Strategies to achieve excellence; backed by research, designed for people.

What can we help you with?

Meet Dr Adam Fraser

Adam is a high-performance researcher, author, and award-winning keynote speaker, and he holds a PhD in Biomedical Science. His extensive knowledge, expertise, and experience are a unique blend of skills.

He leverages his natural passion for action research with years of accumulated data to develop his keynotes, workshops, books and programs.

Based in evidence and research, his work is both practical and tangible, as well as very entertaining and relatable to pretty much all humans.

Keynote Speaker

Dr Adam Fraser is a Certified Speaking Professional (CSP) with over 20 years of experience as an event and award-winning keynote speaker.

He has delivered more than 2000 presentations to over 700,000 people in Australia, New Zealand and Asia and across the world. 

Adam has worked in many industries and his clients include CBA, Westpac, NAB, Toyota, KPMG, Telstra, Optus, IBM, AIA, AON, Medtronic, Red Bull, Merck Sharpe & Dohme, Bayer, BUPA, Datacom, AMEX, ASX, Queensland Law Society, Heart Foundation, Local Government Managers Association, Aware Super, DHL, Ernst & Young, BCG, McDonalds, L’Oreal, Medibank, MLC, Nespresso, Randstad, Sydney Water, Urban Utilities, Terry White Chemists, and the Department of Education.

His topics include the psychology of performance, improvement of productivity, transformational leadership, engagement of teams, work life balance and development of high performing cultures.

Practical Solutions for Leadership and Performance

When organisations invest in leadership or team development, they want more than a one-size-fits-all program. They’re looking for solutions that reflect the real-world challenges their people face.

That’s where Adam comes in.

Drawing on decades of experience working with leaders across multiple industries, Adam designs and delivers customised and signature programs - both in-person and virtually - that are practical and evidence-based.

Whether it’s navigating change, boosting resilience, or improving team dynamics and performance, his approach blends behavioural science with actionable strategies your leaders and teams can apply immediately.

Every engagement is different because every organisation is different.

But the goal is always the same: meaningful, measurable impact.

The e-lab: Research

The e-lab is the research arm of Dr Adam Fraser’s work, where we partner with leading universities to conduct rigorous, peer-reviewed studies that explore the hidden factors affecting human performance in the workplace.

Every e-lab project is a deep dive into a specific job role, team or industry. We uncover what’s getting in the way of people performing at their best, and more importantly, we identify the practical strategies that will help them thrive.

Our research doesn’t sit on a shelf. It forms the foundation for the programs and keynotes we deliver to organisations around the world - tailored solutions built on evidence, not opinion.

On-demand Learning

Unlock practical tools to improve performance - anytime, anywhere.

Dr Adam Fraser’s books and online programs are created for individuals, small teams, and organisations who want research-backed strategies they can apply straight away.

Designed to support ongoing professional development following attendance at one of Adam’s live sessions or for those who can’t work with Adam in person, these resources make it easy to build better habits, lead more effectively, and create lasting change at your own pace.