The Ripple Effect

Over the last 8 years, Dr Adam Fraser has been studying what enables cultural transformation. In that time, he has made a very interesting discovery. One of the biggest blocks to transformation is that most people outsource responsibility of culture to the most senior leaders.

Statements such as “Culture comes from the top down!” and “The fish rots from the head”, have warped our understanding of culture. When you look at the true psychology of how cultures work, you realise that these statements are inaccurate.

Our research shows that every single person in an organisation affects its culture.

Every behaviour, from each individual, sends a ripple through an organisation that shapes its culture.

This module delves deep into the psychology of groups through a series of fascinating case studies, and will help you understand what ripples you and your team are sending.